Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset

Hayward, Roger

ISBN 10: 0749437944 / ISBN 13: 9780749437947

Published by Kogan Page Business Books, 2002

About this Item

Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Seller Inventory # Z1-G-034-01617

Bibliographic Details

• Title: Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
• Publisher: Kogan Page Business Books
• Publication Date: 2002
• Language: English
• ISBN 10: 0749437944
• ISBN 13: 9780749437947
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

* Reputation management has become a key issue for all business people.
* First edition, published by McGraw-Hill as Managing your Reputation sold over 10,000 copies.
* This new edition is packed with new case studies from around the world.
* Most companies now believe that reputation impacts the bottom line.
* Written by one of Europe's most senior and experienced practitioners.

Reputation has a major impact on business performance. Management's remuneration, directors' fees, ethical issues, environmental accountability, employee relations, investor relations, customer care and fiduciary responsibility, all are now under the media spotlight. All organizations, whether in the public or private sector, must not only behave impeccably but also manage their public relations with intelligence and integrity if they are to safeguard their reputation.

Here is clear, actionable guidance on how to plan and implement effective public relations programs. Bristling with real-life case studies and candid comment from top executives around the world, you'll find hands-on, practical advice on how to: avoid PR disasters, set PR objectives, win favorable media coverage, control costs, measure results, and recruit the right public relations people.

About the Author

Roger Hayward has advised many of the world's top companies on marketing and communications strategies including ICI, Rolls-Royce, Cadbury Schweppes, British Airways, Electrolux, Unilever, General Motors, Sainsbury's and Thomas Cook. He is currently Chairman of the British Public Relations Standards Council, and has been Chairman of the Chartered Institute of Marketing and president of the Institute of Public Relations.