The dynamic and constantly changing business environment has made the management education field evolve to meet new expectations. The case study methodology of teaching is a significant pedagogical instrument to impart management skills to students.
This book is on “Management case studies,” and it teaches students essential skills like analytical thinking, communication, innovation, the ability to transform theoretical knowledge into practically viable solutions and the simplification of complex concepts. It covers the practical aspects of management concepts for undergraduate and postgraduate students of different universities.
This book covers all important management subjects that a UG & PG student should master, from how to solve a case study to different concepts of General Management, Marketing Management, Financial Management and Human Resource Management.
This book is simple and easy to understand, without any difficulties for any UG & PG student of the management stream and we have done our best to bring accurate data to you.
Dr. Ramesh R Kulkarni is an associate professor at KIMS, Karnataka University, Dharwad. He has an M.Sc. in Statistics, an MBA and a Ph.D in Commerce & Management from Shivaji University, Kolhapur. He has more than 18 years of teaching experience for UG and PG courses in Management.
He has published and presented several research papers in various National and International publications and at seminars in India and abroad.
Dr. Shrinivas R Patil is a professor and director at the IEMS B-School, Hubli. He did his PG in Management and Commerce with a doctoral degree in Management. He has been teaching an MBA course for the last 15 years and also carrying out research activities in various areas of management. Dr. Patil has authored 41 research publications on various issues relating to the stock market and foreign exchange market, particularly with a global perspective.
Dr. Patil's research interests are focused on international financial management and the security market with special focus on the Indian economy.
Mr. Rajashekhar R Navalagi is a research scholar in Karnataka University, Dharwad. He obtained his MBA from Kousali Institute of Management Studies, Karnataka University, Dharwad. He also has an M.Phil degree to his credit. He has 13 years of corporate experience in the area of Learning and Development. His areas of interest include Brand Management, Advertising, Strategic Management, Human Resource Management, etc.
Mr. Rangappa K Yaraddi is presently a research scholar at KIMS Karnataka University, Dharwad. He was a Principal (In-Charge) of Krupanidhi College, Bangalore. He obtained his engineering degree from VTU Belgaum, Karnataka and an MBA in Information Systems from MKU, Madurai. He has 10 years of teaching experience in UG and PG courses. His areas of interest include ERP, MIS, Business analytics, Business communications, etc.
