Management Communication: A Case-Analysis Approach O'Rourke, James S.

O'Rourke, James S.

ISBN 10: 013101644X / ISBN 13: 9780131016446

Published by Pearson College Div, 2003

About this Item

Pearson, Second Edition, 2004, in-8 cartonnage éditeur, 384 pages. Couverture solide en bel état. Intérieur frais. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l?intérieur de l?ouvrage. [BT19].

Seller Inventory # 1212SDFZKMB

Bibliographic Details

• Title: Management Communication: A Case-Analysis Approach O'Rourke, James S.
• Publisher: Pearson College Div
• Publication Date: 2003
• Language: English
• ISBN 10: 013101644X
• ISBN 13: 9780131016446
• Binding: Hardcover Jun 19, 2003
• Condition: Collectible; Good

About this title

Synopsis

Using real case studies to emphasize the principles introduced in the book, Management Communication is an exciting and useful approach to better business and organizational communication. It discusses the fact that all communication processes in successful businesses of this new century will be fully integrated, and prepares interested readers to understand and use the techniques described for their benefit in the workplace. Taking a strategic attitude, this book comprehensively explains communication in transition, communication ethics, listening and feedback, nonverbal communication, intercultural and international communication, managing conflict, performance in business meetings, and dealing with the media. A powerful tool for readers employed in fields where successful communication skills are necessary, including executives, managers, and others in leadership positions.

From the Back Cover

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

• A completely new chapter devoted to technology.
• Seven new case studies, including:
• The Augusta National Golf Club: Membership for Women or Staying the Course?
• The Soul of Dell: The Value of Corporate Philosophy Statements.
• Arthur Andersen LLP: An Accounting Firm in Crisis.
• Vitruvius Sportswear, Inc.: A Question of Online Privacy.
• Cerner Corporation: A Stinging Office Memo Boomerangs.
• Hershey Foods, Inc.: It's Time to Kiss and Make Up.
• Bayer AG: Anthrax and Cipro.
• New examples, illustrations, and topic discussions in every chapter.
• Newly revised material to reflect changes in business and society since 9/11.
• Updated classroom questions and discussion points in every chapter.
• New writing and speaking assignment in each chapter.
• Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."