Management Communication: A Case Analysis Approach

O'Rourke, James S.

ISBN 10: 0367178125 / ISBN 13: 9780367178123

Published by Routledge, 2019

About this Item

Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.0367178125.G

Bibliographic Details

Title: Management Communication: A Case Analysis ...

Publisher: Routledge

Publication Date: 2019

Binding: Soft cover

Condition: good

About this title

Synopsis:

This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business.

Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features:

•  The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole.
•  Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases.
•  An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication.
•  Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager.

A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.

About the Author:

James S. O'Rourke, IV is an American rhetorician and Professor of Management at the University of Notre Dame, USA. He was founder of the Fanning Center for Business Communication and—from 1990 to 2018—served as Arthur F. and Mary J. O'Neil Director. He is the author of 23 books on communication and is the directing editor of more than 350 business school case studies.