Management Communication: Theory. Cases and Practice Training (Micro Lesson Edition 2nd Edition)(Chinese Edition)

LI YING XIA

ISBN 10: 711555935X / ISBN 13: 9787115559357

About this Item

Paperback. Pub Date: 2021-07-01 Pages: 216 Language: Chinese Publisher: Peoples Posts and Telecommunications Press. This book follows the logical structure of Management Communication ConceptManagement Communication StrategyManagement Communication Skills. and comprehensively and systematically explains management communication Related knowledge of management communication. management communication strategy. listening. speech. business writing. non-verbal communication. self-communication. fo.

Seller Inventory # NW032501

Bibliographic Details

• Title: Management Communication: Theory. Cases and Practice Training (Micro Lesson Edition 2nd Edition)(Chinese Edition)
• ISBN 10: 711555935X
• ISBN 13: 9787115559357
• Binding: paperback
• Condition: New

About this title

Synopsis

本书按照“管理沟通理念-管理沟通策略—管理沟通技能”的逻辑结构，全面、系统地讲解了管理沟通的相关知识，包括管理沟通理念、管理沟通策略、倾听、演讲、商务写作、非语言沟通、自我沟通、正式沟通、非正式沟通、面谈、会议、谈判、危机沟通。本书各章均设置了引导案例，文中设有讨论模块，章后有案例分析、课后实训，便于读者学习和练习。 本书强调教材的思政导向，通过案例将思政元素自然融入知识点；强调理论体系的完整性，从理念、策略、技能三个层面帮助读者系统地掌握管理沟通的规律。本书还注重实际沟通能力的提高，以案例、实训为载体，以教会读者实际操作为目的，注重规律性的总结，引导读者深入思考问题、解决问题，从而培养读者的沟通意识和沟通技能。 本书可作为高等院校本科生、研究生学习管理沟通课程的教学用书，也可作为企业管理者的培训用书。