Management Consulting is the bestselling guide to management consultancy for students and new professionals, while also providing tips and techniques for the more seasoned practitioner.
Louise Wickhamis the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 25 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and was co-author of the 3rd edition ofManagement Consulting.
Jeremy Wilcock is a Business Development Manager at the Business School, University of Hull. He has 27 years’ industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire. He has also contributed to a research paper in the European Journal of Marketing.