Language:Chinese.Paperback. Pub Date: 2018-05-01 Pages: 336 Publisher: China Renmin University Press The first edition of the booklet Management Economics was published in 1987. It has been well received by teachers. students and readers for more than 30 years. Five national higher education undergraduate national planning textbooks. The book systematically introduces the basic knowledge of management economics. focusing on how to manage.

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Bibliographic Details

Title: Management Economics (7th Edition) 21st Century Business Administration Series(Chinese Edition)
ISBN 10: 7300256287
ISBN 13: 9787300256283
Binding: paperback
Condition: New

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这本《管理经济学》教材初版于1987年，30多年来深受广大师生和读者的欢迎，入选“十二五”普通高等教育本科*规划教材。全书系统地介绍了管理经济学的基础知识，重点探讨了如何将管理经济学的原理和方法应用于企业管理决策的实践，避免了复杂的经济学公式和计算，加入了大量的企业案例和经济生活中的小实例。与上一版相比，第7版新增了第11章“企业的全球经营”，以更好适应经济全球化的新形势。此外，对正文作了一些修订，还进一步调整和更新了书中的一些案例，以使这本教材尽量保持时代精神，适应教学的需要。这本教材配有教学用PPT及《〈管理经济学（第7版）〉习题解答与题库》，内容上具有很大的弹性，既可用于本科生，又可用于MBA学生、研究生，还可用于经理人员的培训和自学。

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