The Management of Innovation: Managing and Creating Technology Capital (eng)
Language: English
Published by Rotman-UTP Publishing, 2024
- Hardcover
- New
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
AbeBooks seller since October 11, 2022
Condition: New
US$ 36.42
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- Title
- The Management of Innovation: Managing and Creating Technology Capital (eng)
- Author
- Galasso, Alberto
- Publisher
- Rotman-UTP Publishing
- Publication year
- 2024
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1487553560
- ISBN 13
- 9781487553562
- Item weight
- 0.43 kilograms
Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. The Management of Innovation examines how firms can leverage and create technology capital.
Over the past two decades, economists and management scholars have developed several new insights into how large companies and startups can be more innovative. Many of these research findings have not yet reached management practice. Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings.
The analysis considers the two key stages of the innovation process: technology management and technology creation. Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits. This book examines the most frequent trade-offs that shape the innovation process across these two stages. It also provides an introduction to intellectual property and patent analytics. The Management of Innovation provides MBA students and practitioners with tools and insights to innovate successfully.
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Brook Bookstore On Demand
Napoli, NA, Italy
AbeBooks seller since October 11, 2022
Shipping rates from Italy to U.S.A.
| Item | 25 to 40 business days | 60 to 60 business days |
|---|---|---|
| First item | US$ 6.12 | US$ 568.57 |
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