The Management of Intellectual Property (New Horizons in Intellectual Property series)
Language: English
Published by Edward Elgar Publishing, 2006
- Hardcover
- New

Condition: New
US$ 123.02
Quantity: 1 available
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- Title
- The Management of Intellectual Property (New Horizons in Intellectual Property series)
- Publisher
- Edward Elgar Publishing
- Publication year
- 2006
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1845421124
- ISBN 13
- 9781845421120
Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed.
The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.
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| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.99 | US$ 9.99 |
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