Title: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Publisher: IGI Global, US
Publication Date: 2021
Language: English
ISBN 10: 1799872661
ISBN 13: 9781799872665
Binding: Paperback
Condition: New

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"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--

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