Management and Marketing for Improved Retail Competitiveness and Performance

José Duarte Santos

ISBN 10: 1668485753 / ISBN 13: 9781668485750

Published by IGI Global Jul 2023, 2023

About this Item

Neuware - The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Seller Inventory # 9781668485750

Bibliographic Details

• Title: Management and Marketing for Improved Retail Competitiveness and Performance
• Publisher: IGI Global Jul 2023
• Publication Date: 2023
• Language: English
• ISBN 10: 1668485753
• ISBN 13: 9781668485750
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 280W x 216H x 27D millimeters 280 millimeters width by 216 millimeters height by 27 millimeters depth
• Weight: 1206 grams

About this title

Synopsis

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.