Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Language: English

Published by De Gruyter Saur, De Gruyter Jul 2006, 2006

3598218486 / 9783598218484

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This item is printed on demand - Print on Demand Titel. Neuware -Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005.Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.Gruyter, de Saur, Genthiner Straße 13, 10785 Berlin 464 pp. Englisch.

Seller Inventory # 9783598218484

Title
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Author
Trine Kolderup Flaten
Publisher
De Gruyter Saur, De Gruyter Jul 2006
Publication year
2006
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3598218486
ISBN 13
9783598218484
Item weight
717 grams
Dimensions
216x155x30 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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