Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Trine Kolderup Flaten

ISBN 10: 3598218486 / ISBN 13: 9783598218484

Published by De Gruyter, 2006

About this Item

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation | Trine Kolderup Flaten | Buch | 462 S. | Englisch | 2006 | De Gruyter | EAN 9783598218484 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu Print on Demand.

Seller Inventory # 102153677

Bibliographic Details

• Title: Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
• Publisher: De Gruyter
• Publication Date: 2006
• Language: English
• ISBN 10: 3598218486
• ISBN 13: 9783598218484
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 155H x 30D millimeters 216 millimeters width by 155 millimeters height by 30 millimeters depth
• Weight: 717 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005.

Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Review

"For those of us who were unable to attend, this publication not only provides a valuable record, but also a useful and relevand set of papers around the conference theme."
Cathie Jilovsky in: Library Management 6+7/2007