Management by Menu

Lendal H. Kotschevar

ISBN 10: 0471475777 / ISBN 13: 9780471475774

Published by Wiley & Sons, 2007

About this Item

Neuware - Setting the standard for menu management-newly updatedManagement by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the 'big picture' behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book. This Fourth Edition also includes new coverage of:\* Nutrition, health, diets, and the new Food Pyramid, all appearing wherever relevant\*How the foodservice industry has advanced over the past ten years, including specific segments and demographic supporting data\*Innovative menu pricing strategies, featuring non-cost approaches such as pricing by sales potential or margin analysis\*Today's menu building software, offering a variety of examples and tools\*Ethical leadership in restaurant management, discussed in an entirely new chapter\*A newly created Study Guide provides several additional resources to help readers review the material and exercises to test their knowledge of key topics and conceptsA dynamic guide for today's foodservice industry, Management by Menu, Fourth Edition sets the standard for understanding menu management.

Seller Inventory # 9780471475774

Bibliographic Details

• Title: Management by Menu
• Publisher: Wiley & Sons
• Publication Date: 2007
• Language: English
• ISBN 10: 0471475777
• ISBN 13: 9780471475774
• Binding: Taschenbuch
• Edition: 4th Edition
• Condition: Neu
• Dimensions: 237W x 190H x 36D millimeters 237 millimeters width by 190 millimeters height by 36 millimeters depth
• Weight: 746 grams

About this title

Synopsis

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.

About the Author

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University.

DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.