Management in Modern Era
Language: English
Published by LAP Lambert Academic Publishing, 2019
- Softcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
4-star seller
AbeBooks seller since September 10, 2024
Softcover
Condition: New
US$ 76.95
US$ 11.32 shipping
Ships from Germany to U.S.A.
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PRINT ON DEMAND.
Seller Inventory # 18387460650
- Title
- Management in Modern Era
- Author
- Samwel Bett
- Publisher
- LAP Lambert Academic Publishing
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 6200458480
- ISBN 13
- 9786200458483
Marketing has dynamically changed based on the increase in competition, brands and specific customer preference. Most products have been customised to fit specific market segments. The book provides insight into branding concepts as well as marketing to understand the current trends. The concepts include understanding some theories supporting branding as strategy, understanding brand concepts which include brand image, brand loyalty, brand awareness, brand personality, brand equity, brand experience, brand differentiation, and brand communication.
"Synopsis" may belong to another edition of this title.
Biblios
frankfurt am main, hessen, Germany
4-star seller
AbeBooks seller since September 10, 2024
Shipping rates from Germany to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | US$ 11.32 | US$ 21.27 |
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