Management Principles

This text presents students with essential concepts for understanding modern management practices. It is designed to offer insights into the intricacies of management with a robust exploration of leading, planning, organizing, and controlling business activities. The book explores the historical evolution of management theory and the contemporary application of managerial practices, encompassing topics from strategic planning and innovation to communication and culture within organizations.

Daniel Kipley is a professor of strategy and the chair of the management and international business programs at Azusa Pacific University. He received an M.A. in management from the University of Redlands, an M.B.A. in international strategic management from Alliant International University, and a D.B.A. in strategic management from Alliant International University.

Roxanne Helms-Stevens is a professor and the dean of the School of Business at Augustana University. She received her M.B.A. with dual concentrations in strategic leadership and human and organizational development from Azusa Pacific University, as well as a D.B.A. in strategic management from Alliant International University.