Paperback.Pub Date:2021-10-01 Pages:484 Language:Chinese Publisher:Renmin University Press This book is an evergreen tree in the field of management research methods. After many revisions. it is very popular and is used by many universities for research Designated book for the Methods course. The 13th edition is the first edition. It has been updated in time according to the changes in the environment and the new development of management research. It comprehensively and systematically introd.

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Bibliographic Details

Title: Management Research Methods (13th Edition) (Management Research Methods Series)(Chinese Edition)
Publisher: China Renmin University Press
Publication Date: 2021
ISBN 10: 7300297765
ISBN 13: 9787300297767
Binding: paperback
Condition: New

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本书是管理研究方法领域的常青树，历经多次修订，深受欢迎，被许多高校用作研究方法课程的指定用书。第13版是最新版，根据环境的变化和管理研究的新发展进行了及时的更新，全面系统地介绍了管理研究的一般步骤和各种方法，结构清晰，内容翔实，既有对科学研究基本概念的解释和说明，又有对高级统计分析的简单介绍。本书的一大特色是理论与实践相结合，实用性强。书中通过大量的实例和练习，把所讲解的内容和概念与实际结合起来，使读者充分感受到科学研究在实际工作中的重要性。本书适用的读者群非常广泛，不仅包括高校经管类专业的教师、本科生、研究生、MBA学员及其他专业硕士学员，而且适合各类企事业单位管理人员、管理咨询顾问、管理专家以及对管理研究方法感兴趣的自学者。

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