Paperback. Pub Date: 2012 07 Pages: 310 Language: Chinese in Publisher: Social Sciences Academic Press Management Science and Engineering Series: Marketing Innovation Based on Knowledge Management study the form of the knowledge economy. knowledge management infrastructure on the issues of corporate marketing strategy innovation. corporate marketing innovation based on the changes in the marketing environment to 4Ps framework systematically discussed the marketing mix strategy innovation. kno.

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Bibliographic Details

Title: Management Science and Engineering Series: knowledge management-based marketing innovation(Chinese Edition)
Publisher: Social Science Academic Press
Publication Date: 2012
Language: English
ISBN 10: 7509734800
ISBN 13: 9787509734803
Binding: paperback
Condition: New

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Synopsis

This book mainly analyzes the innovation issues of sales strategy of enterprises under the form of knowledge economy, on the basis of knowledge management and bases on the change of sales environment. It takes the 4PS as the framework system to discuss the sales combination strategic innovation, and the knowledge and diversification trend of the product the premise, to discuss the sales strategy innovation of knowledge-based products and new product form. The feature of this book is putting the research on the marketing strategy of enterprises under the macro background of knowledge economy and above the micro basis of knowledge management. It systematically discusses the innovation of sales combination strategy according to the influence for the enterprises marketing given by macro background and micro basis, and gives new innovation ideas for the marketing strategy of knowledge-based products and new form product.

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