Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2013-04-01 Publisher: China Machine Press Management Textbook Renditions : Innovation and Entrepreneurship Management ( the original book version 2 ) the systematic interpretation and analysis of the process of innovation and entrepreneurship set of core issues. including social entrepreneurship. innovation sources . the opportunity search . network construction . new product development. new business creation. new business growth and innovation management. Content on both the theor.Four Satisfaction guaranteed,or money back.

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Bibliographic Details

Title: Management Textbook Renditions : Innovation and Entrepreneurship Management ( the original book version 2 )(Chinese Edition)
Publisher: ???????
Publication Date: 2013
Language: Chinese
ISBN 10: 7111419650
ISBN 13: 9787111419655
Binding: paperback
Condition: New

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Synopsis

《管理教材译丛：创新与创业管理（原书第2版）》系统地诠释和分析了创新和创业过程中的一系列核心问题，包括社会创业、创新来源、机会搜索、网络构建、新产品开发、新企业创建、新企业成长以及创新管理等。内容上兼顾了理论的前瞻性和实践的可操作性，每章都附有案例，为理解理论知识提供了素材，扩展阅读文献列表则方便读者的进一步学习。《管理教材译丛：创新与创业管理（原书第2版）》在写作上用词通俗易懂，书中穿插了大量的创新和创业实践，避免单纯讲解理论知识的枯燥晦涩，提高了可读性。《管理教材译丛：创新与创业管理（原书第2版）》可用于经济管理类专业本科生和研究生的创新与创业管理课程教学，也适合修读商业与管理课程的工科专业学生。译者序前言致谢第一篇创业目标和环境第1章创新的迫切性1.1创新影响1.2创新与创业1.3创业并不容易1.4管理创新和创业1.5对于管理创新和创业，我们知道什么1.6理解创新过程1.7什么是必须管理的1.8一个创新和创业模型1.9什么、为什么和何时——创新战略的挑战本章小结关键概念问题讨论团队练习作业延伸阅读案例研究探索创新行为：音乐行业的变化本质第2章社会创业和创新2.1关于创新的思考2.2非同凡响的英雄2.3社会创业的挑战2.4大的也可以是美妙的2.5“金字塔底层”的潜力2.6管理社会创业和创新的挑战本章小结关键概念问题讨论团队练习作业延伸阅读案例研究探索创新行为：民众的力量——LifelineEnergy第3章全球化、发展和可持续性3.1全球化和发展3.2创新的全球化3.3创新的国家体系3.4构建能力和创造价值3.5核心能力方法的局限性3.6新型社会技术系统3.7创新的开放系统本章小结关键概念问题讨论团队练习作业延伸阅读案例研究探索创新行为：中国的创新能力第二篇识别机会第4章个体和组织特征4.1创造力、创业和变革的联系4.2个性：提升个体创造力4.3过程：激发创造力的策略和阶段4.4环境：为创新营造氛围4.5开发个人能力本章小结关键概念问题讨论团队练习：头脑风暴和蜘蛛图作业延伸阅读案例研究罗伯特�诺伊斯，英特尔的创始人第5章创新来源5.1引言5.2创新来自哪里5.3创新来源的框架5.4如何搜索本章小结关键概念问题讨论团队练习延伸阅读案例研究探索创新行为：调节电灯泡的亮度第6章机会搜索6.1搜寻创新的宝藏6.2创新搜索空间的地图6.3创新搜索战略6.4实施搜索战略6.5展开搜索的工具、结构和机制6.6搜索创新空间6.7吸收能力：开发搜索和使用知识的能力本章小结关键概念问题讨论团队练习延伸阅读案例研究缝住竞争：纺织和成衣行业的创新第三篇寻找资源第7章制订商业计划7.1撰写商业计划7.2预测创新7.3评估风险，识别不确定性7.4资源规划本章小结关键概念问题讨论延伸阅读案例研究创新的市场接受第8章开发网络8.1没有人是一个孤岛8.2创新的通心粉模式8.3创新网络的类型8.4创业中的网络8.5内部网络8.6外部网络8.7利用网络帮助学习8.8使用网络进行探索8.9设计网络8.10学会管理创新网络本章小结关键概念问题讨论团队练习作业延伸阅读案例研究宝洁的“联合与开发”第四篇发展新企业第9章开发新产品与服务9.1服务与产品开发9.

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