The Manager's Guide to Distribution Channels
Gorchels, Linda; Marien, Edward J.; West, Chuck
Language: English
Published by McGraw Hill, 2004
- Hardcover
- Used
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- Title
- The Manager's Guide to Distribution Channels
- Author
- Gorchels, Linda; Marien, Edward J.; West, Chuck
- Publisher
- McGraw Hill
- Publication year
- 2004
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071428682
- ISBN 13
- 9780071428682
- Item weight
- 1.15 pounds
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
"Synopsis" may belong to another edition of this title.
About the Author
Linda Gorchels, Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About the title" may belong to another edition of this title.
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