The Manager's Guide to Distribution Channels

Gorchels, Linda; Marien, Edward J.; West, Chuck

ISBN 10: 0071428682 / ISBN 13: 9780071428682

Published by McGraw Hill, 2004

About this Item

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Seller Inventory # ZBV.0071428682.VG

Bibliographic Details

• Title: The Manager's Guide to Distribution Channels
• Publisher: McGraw Hill
• Publication Date: 2004
• Language: English
• ISBN 10: 0071428682
• ISBN 13: 9780071428682
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides manage

About the Authors

Linda Gorchels, Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide