Title: A Manager's Guide to Globalization: Six Keys to Success in a Changing World
Publisher: Amer Society for Training &
Publication Date: 1992
Language: English
ISBN 10: 1556239041
ISBN 13: 9781556239045
Binding: Hardcover
Condition: new

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Synopsis

The best-selling guide to developing a corporate culture shows the organizations how to adapt to an increasingly challenging international market. Along with a concise, complete definition of the three levels of globalization--strategy/structure, corporate culture, and people--readers will find what they need to align and integrate these areas to compete successfully in a global market. Discover what it means to ``go global'': how to develop a global competitiveness; how to manage complexity and organizational adaptability; how to manage uncertainty, multicutlural teams, and personal and organizational learning.

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