: Esta gu�a ofrece seis claves para el �xito en un mundo en constante cambio debido a la globalizaci�n. Dirigida a gerentes, explora estrategias y conceptos esenciales para navegar en el entorno empresarial internacional. El libro aborda temas de administraci�n de empresas internacionales, marketing y la historia y estrategias corporativas en un contexto global. EAN: 9781556239045 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: A Manager's Guide to Globalization Autor: Stephen H. Rhinesmith Idioma: eng P�ginas: 264 Formato: tapa dura.

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Bibliographic Details

Title: A Manager's Guide to Globalization
Publisher: Amer Society for Training &
Publication Date: 1992
Language: English
ISBN 10: 1556239041
ISBN 13: 9781556239045
Binding: Hardcover
Condition: Bueno

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Synopsis

The best-selling guide to developing a corporate culture shows the organizations how to adapt to an increasingly challenging international market. Along with a concise, complete definition of the three levels of globalization--strategy/structure, corporate culture, and people--readers will find what they need to align and integrate these areas to compete successfully in a global market. Discover what it means to ``go global'': how to develop a global competitiveness; how to manage complexity and organizational adaptability; how to manage uncertainty, multicutlural teams, and personal and organizational learning.

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