Use this guide to unleash the creative potential in others by understanding the key enablers and barriers to creativity. Directed creativity is possibly the most important problem solving skill.

About the Author

Alexander Hiam brings creativity skills to his work as a consultant, trainer, and facilitator for clients such as Kellogg, The Vermont Country Store, GMAC, and Spalding. He is a frequent speaker on the role of creativity in marketing, entrepreneurship, new product development, win-win negotiations, and leadership. He holds degrees from Harvard College and University of California, Berkeley and has run an independent consulting firm based in Amherst, MA for more than a decade. His other publications include The Portable Conference on Change Management, Flex Style Negotiating (both from HRD Press), The Portable MBA in Marketing (Wiley), Marketing for Dummies (IDG), and The Entrepreneur's Complete Sourcebook (Prentice Hall).

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