Managing Your Band: A Guide to Artist Management

Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists, including DIY artists, function as their own entertainment companies.
This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include:
The twenty-first-century DIY manager The live ecosystem Music publishingSocial media Analytics offered by streaming services Each chapter includes learning objectives, a summary, and suggested projects for course usage.
For access to the free instructor’s manual which includes a sample syllabus and test questions, please email textbooks@rowman.com.

Steve Marcone, Ed.D, was a member of an Epic Records recording group and toured extensively, taking an active role in the creative and managerial endeavors of the ensemble. He is the former director of the music and entertainment management programs at William Paterson University.

Dave Philp, MBA, is an assistant professor in the music and entertainment management and popular music studies programs at William Paterson University. He has over twenty years of experience working for the Universal Music Group, PolyGram Video, and Dadager Entertainment.