Business and Professional Communication engages the reader with the most current strategies needed to effectively manage workplace communication challenges.
Noted as a complete text matching the unique demands of the workplace environment to student competencies, Business and Professional Communication surpasses the coverage of traditional communication books by addressing the recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture; listening, interpersonal communication style differences, and conflict; dealing with difficult people; improving diversity and intercultural communication; business writing; interviewing; selling; and negotiating successfully. Business and Professional Communication not only prepares the reader for relevant, informative, and persuasive public presentations in the workplace, but also prepares them for managing cultural diversity, sales, customer-service, audits, briefings/reports, team-building, using social media and technology, and other communication proficiencies vital for success in the modern workplace.
Managing Business and Professional Communication, 2/e
Carley H. Dodd, Abilene Christian University
Managing Business and Professional Communication provides students with the strategies they need to manage communication challenges in the workplace effectively.
This text surpasses the coverage of traditional communication texts to address the most recent surveys of expected workplace competencies: exhibiting leadership, managing organizational culture, handling conflict, dealing with difficult people, improving diversity and intercultural communication, interviewing, selling, and negotiating successfully. Using these competencies, Managing Business and Professional Communication tailors relevant communication concepts to the unique demands of the workplace environment.
Features:
- Puts theory into action with real-world cases and critical incidents, providing opportunities for application, problem solving, and insight into the everyday workplace.
- Examines the importance of cultural diversity awareness in business, imparting a framework for understanding one's co-workers to increase satisfaction and productivity in the workplace.
- Covers conflict and conflict management opportunities in the workplace to help students heighten performance and problem solving on the job.
- Prepares students for most entry-level and mid-management positions, with sections on customer relations communication, sales and marketing presentations, and briefings/reports.
New to this Edition:
- Highlights new communication competencies, based on the most recent surveys of communication proficiency available–including Butcher’s Employment and Training Administration (ETA) report–to provide students with focused skills that can be applied in the workplace.
- Includes additional emphasis on organizational patterns within chapters, to help students clearly identify and follow key points.
- Places new emphasis on the link between organizational culture and leadership, to help students understand the importance of contextualizing leadership within the boundaries of personal style and organizational culture.
- Emphasizes listening in the workplace,to help students excel at this crucial skill.
