Managing With a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment

Sonnenberg, Frank K.

ISBN 10: 0070596328 / ISBN 13: 9780070596320

Published by McGraw-Hill, 1993

About this Item

Mcgraw-Hill 1993-10-01 00:00:00 Binding: Hardcover dj in mylar; 261 pages PublishPlace: NY ISBN: 0070596328 Size: 8 vo.

Seller Inventory # 30258

Bibliographic Details

• Title: Managing With a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment
• Publisher: McGraw-Hill
• Publication Date: 1993
• Language: English
• ISBN 10: 0070596328
• ISBN 13: 9780070596320
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

Stresses the importance of employee, customer, and supplier relationships, and offers advice on stimulating creativity, adapting to change, promoting excellence, and building trust

Reviews

In a time "of unparalleled change, turbulence and uncertainty," Sonnenberg, who heads a New Jersey marketing firm, calls for a reassessment of priorities and the restoration of traditional business values, including trust and care for customers and employees. Rejecting the debilitating results-at-any-cost business mentality, he probes the information age's new realities and crafts a holistic view of the modern corporation, one that sees itself as an organic whole. Sonnenberg stresses building organizations that adapt quickly to change, establishing learning environments, accepting risks, handling time compression and dismantling bureaucracies. His expansive ideas on service, mission, commitment, vision and communications are invigorating. Fortune Book Club and Newbridge Executive Program alternates.
Copyright 1993 Reed Business Information, Inc.