Managing with a Conscience: How to Improve

In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. Managing With a Conscience spells out a better option for improving long-term corporate and individual success: restore traditional values and inject trust and integrity into all business practices and relationships, both internal and external. With its proven management practices and values-driven approach, this book provides a blueprint for winning the loyalty of the marketplace: building open, honest communication with employees; producing on time, and within budget, top quality goods and services, and putting integrity back where it belongs, right beside the corporate bottom line.

How to cultivate values and deliver value--the new road to peak performance Competitive advantage and long-term rewards go to companies that carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough challenges. In this practical and much-praised guide, marketing master Frank Sonnenberg delivers a blueprint for winning loyalty in the marketplace; creating an "organization with passion"; embracing change; replacing bureaucracy with flexibility and speed; and restoring integrity to the bottom line.