Managing Corporate Responsibility in the Real World: Lessons from the frontline of CSR

This book is a comprehensive, road-tested framework for managing Corporate Social Responsibility (CSR) based on years of award winning performance in senior management roles in a multinational business.

The author shows why non-financial performance indicators are just as important as financial ones when it comes to delivering performance and securing long term shareholder value. 

CSR is not window dressing, it is not a tiresome box ticking exercise and it is not a cost centre. Done properly, CSR is a cost-saving, simple everyday process that adds value to your business. While most companies already have suitable founding values and have carried out some basic CSR measures, many lack the systematics for managing the issue holistically across the business.  

Beginning with a CSR briefing paper for managers new to the area (or for providing to senior management who may need convincing) Managing Corporate Responsibility in the Real World goes on to providea fully integrated framework for delivering a corporate responsibility programme in your organization. Drawing on real world examples and stories, Jouko Kuisma shows how to start with the political practicalities of setting up an internal steering group to analysis of your firm’s value chain and management principles before drawing up an action plan and set of performance criteria on which to be measured. 

Jouko Kuisma spent thirty years as a senior manager at Kesko Corporation, a publicly listed retail group Northern and Eastern Europe with a turnover of 9 billion euros, rising to Head of Corporate Responsibility, reporting directly to the Deputy CEO. While at Kesko, Jouko steered the group to an enviable position in the CSR world, winning the UNEP/ICC Business Award for Sustainable Partnerships, in 2002 and consistently earning places on all te leading Corporate Responsible listings including DJSI, FTSE4Good, STOXX Globale ESG Leaders, Ethibel and the Global 100 Most Sustainable Corporations list where Kesko was the best retail company of Global 100. Since stepping from his role in 2007 Jouko has been a regular speaker and lecturer on CSR issues in Finland and abroad, and he has consulted over 20 companies in developing corporate responsibility.