Managing Cultural Differences: Strategies for Competitive Advantage (The Eiu Series)

Lisa Hoecklin

10 ratings by Goodreads

Language: English

Published by Addison-Wesley Longman Ltd, 1995

0201427702 / 9780201427707

  • Hardcover
  • Used
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Seller: Wombat's Book Nook, Yarraville, VIC, AustraliaWombat's Book Nook

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A valuable resource for understanding the complexities of global business, 'Managing Cultural Differences: Strategies for Competitive Advantage' by Lisa Hoecklin demonstrates how cultural nuances profoundly affect particular functional areas such as advertising, human resource management, and overall strategic planning. This hardcover volume, part of The EIU Series, offers practical insights for navigating diverse cultural landscapes to achieve competitive advantage in an international marketplace. Offered in Good condition.

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Title
Managing Cultural Differences: Strategies for Competitive Advantage (The Eiu Series)
Author
Lisa Hoecklin
Publisher
Addison-Wesley Longman Ltd
Publication year
1995
Condition
Good
Binding
Hardcover
Language
English
ISBN 10
0201427702
ISBN 13
9780201427707
Item weight
415 grams

Wombat's Book Nook

Yarraville, VIC, Australia

4-star seller

AbeBooks seller since December 15, 2025

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Avid eclectic bibliophile for most of my life, getting older now and it's time to let my collection move on to their next guardian(s) so they can continue to be enjoyed. Enjoy browsing through my collection and hopefully you'll find something that piques your interest.

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