Managing Cultural Diversity in Globalisation : Key to Business Success of Global Managers Insights

Contents: Preface. I. Nature of cultural diversity-conceptual framework: 1.Culture-an introduction. 2. Diversity across cultures. 3. Approaches to understanding cultural diversity. II. Analysis of cultural diversity across nations: 4. Value systems of some countries. 5. Characteristics of Indian culture. 6. Characteristics of Chinese culture. 7. Cultural characteristics of business operations across the countries. 8. Cross- cultural differences in communications. 9. Cultural diversity practices in managing people. III. Managing cultural diversity: 10. Managing cultural diversity-global managers. 11. Managing diversity-MNC's concerns in global market. 12. Managing diversity-international marketing. 13. Managing cultural diversity-advertising in global business. 14. Managing cultural diversity-international business negotiations. 15. Managing diversity- transnational managers. 16. Managing diversity-international human resource management. 17. Managing diversity-international practices in industrial relations. 18. Managing cultural diversity-global organisation designs. 19. Business ethics in global scenario. 20. Workforce diversity in organisations. 21. Strategies for global organisation structure. 22. Managing diversity-international management functions and cultures. 23. Is organisation culture now in crisis? How to rebuild? 24. Futuristic outlook and summarising: managing cultural diversity. 25. McDonald's corporate diversity-an illustration. 26. Epilogue. References. Index. "Managing cultural diversity in globalisation is a major challenge for organisations. 300 pp.