Managing Customer-Centric Strategies in the Digital Landscape

Ree Chan Ho, Bee Lian Song, Poh Kiong Tee

ISBN 13: 9798369356692

Published by IGI Global, US, 2024

About this Item

Seller Inventory # LU-9798369356692

Bibliographic Details

• Title: Managing Customer-Centric Strategies in the Digital Landscape
• Publisher: IGI Global, US
• Publication Date: 2024
• Language: English
• ISBN 13: 9798369356692
• Binding: Paperback
• Condition: New
• Dimensions: 17.78W x 3.33H x 25.4D centimeters 17.78 centimeters width by 3.33 centimeters height by 25.4 centimeters depth

About this title

Synopsis

In today's rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace.