Managing Customer Value: Creating Quality and Service That Customers Can See
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Language: English
Published by Free Press, 1994
- Hardcover
- Used
Hardcover
Condition: Used - Very good
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- Title
- Managing Customer Value: Creating Quality and Service That Customers Can See
- Author
- Gale, Bradley
- Publisher
- Free Press
- Publication year
- 1994
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0029110459
- ISBN 13
- 9780029110454
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
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About the Author
Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.
"About the title" may belong to another edition of this title.
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