Managing Educational Tourism

Increasingly tourists are seeking learning and educational holidays. This interest has led to the provision of tourism product with some form of learning or education as an integral component, including cultural heritage tourism and ecotourism. The growth of offshore education and lifelong learning has stimulated cross-border movement for language learning, school excursions and university student travel. Reflecting this growth in educational tourism types, the author outlines the main forms of educational tourism, their demand and supply characteristics, their impacts and the management issues associated with them, taking a holistic systems-based perspective. The book argues that without adequate research and appropriate management of educational forms of tourism, the potential regional development impacts and personal learning benefits will not be maximised. The book highlights the need for collaboration and networking between both the tourism and education industries to adequately manage the issues surrounding the growth in educational tourism.

Dr Ritchie is a Senior Lecturer in the School of Tourism at the University of Queensland, Australia. His research interests have focused on city and capital tourism, visitor behaviour and tourism marketing. He has also published extensively in the area of tourism crisis and disaster planning, management and recovery, in journals such as Tourism Management, the Journal of Travel and Tourism Marketing and Current Issues in Tourism. He is also co-editor of the Journal of Hospitality and Tourism Management and on the editorial board of four tourism journals including Tourism Recreation Research.