The Managing and Equity: Capitalizing on the the Value of a and the Name(Chinese Edition)

DAI WEI A KE (David A.Aaker)

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Language: English

Published by 机械工业出版社, 2012

7111372883 / 9787111372882

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Paperback Language: Simplified Chinese Publisher: Machinery Industry Press; 1 edition (March 1. 2012). Introduction brand trilogy: management brand is assets is the famous brand Trilogy one. but also to create a foundation for the theoretical point of view to create a strong brand (brand leadership) are germinal this. Detailed research into the brand phenomenon. Managing brand equity clearly described the relationship among the three brands. logos and slogans clear structure and brand equity .

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Title
The Managing and Equity: Capitalizing on the the Value of a and the Name(Chinese Edition)
Author
DAI WEI A KE (David A.Aaker)
Publisher
机械工业出版社
Publication year
2012
Condition
New
Binding
paperback
Language
English
ISBN 10
7111372883
ISBN 13
9787111372882

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN

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Nanjing, JS China 211100

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