Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

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Bibliographic Details

Title: Managing External Relations (Managing Universities and Colleges: Guides to Good Practice)
Publisher: Open Univ Pr
Publication Date: 2001
Language: English
ISBN 10: 0335207901
ISBN 13: 9780335207909
Binding: Hardcover
Condition: Good

About this title

Synopsis

Offering university administrators guidance on external relations, this book outlines specific techniques and the measurements of success. Specific chapters discuss brand management, market research, publications, advertising, the Internet, media relations, internal communications, event management, alumni relations, fundraising, organizational structure, and performance measurement. Contributors include journalists, marketing experts, and university administrators from the United States, Australia, and the United Kingdom. Distributed by Taylor & Francis. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

Until recently, Frank Albrighton was Director of External Relations and Development and Julia Thomas was Director of Communications and Alumni Relations at the University of Birmingham. Their responsibilities included publications, media relations, market research, integrated marketing, public relations, lobbying campaigns, WWW, alumni relations, event management, fundraising and a graphic design service. They are now joint principals of Cameron Lloyd, a communications and marketing consultancy that specializes in the education sector, and they continue to act as consultants to the University of Birmingham.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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