Managing Green Issues (Paperback)
T. Curtin
ISBN 10: 1349422967 ISBN 13: 9781349422968
Published by Palgrave Macmillan, Basingstoke, 2000
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Paperback. The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage. The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781349422968
Synopsis:
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
About the Author:
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at
www.greenissues.com
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Managing Green Issues (Paperback)
Publisher: Palgrave Macmillan, Basingstoke
Publication Date: 2000
Binding: Paperback
Condition: new
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Managing Green Issues
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more informat. Seller Inventory # 458464750
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Managing Green Issues
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Taschenbuch. Condition: Neu. Managing Green Issues | T. Curtin | Taschenbuch | xiii | Englisch | 2000 | Palgrave Macmillan | EAN 9781349422968 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 103728565
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage. 205 pp. Englisch. Seller Inventory # 9781349422968
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Managing Green Issues
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ISBN 10: 1349422967
ISBN 13: 9781349422968
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