Managing Innovation

Joe Tidd; John Bessant; Keith Pavitt

ISBN 10: 0471496154 / ISBN 13: 9780471496151

Published by Wiley, 2001

About this Item

: Managing Innovation es un libro de texto líder en la gestión de la innovación y la tecnología en el mercado europeo. Esta segunda edición integra la gestión de los cambios tecnológicos, de mercado y organizativos para mejorar la competitividad de las empresas. El libro proporciona un texto de gestión para estudiantes de posgrado de cursos MBA y MSc que cubre la gestión de la innovación tecnológica, de mercado y organizativa de una manera completa pero accesible. Cada capítulo se basa en las últimas investigaciones para desarrollar marcos para que los estudiantes comprendan y apliquen el material, e incluye breves estudios de caso para ilustrar temas clave. EAN: 9780471496151 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Managing Innovation Autor: Joe Tidd| John Bessant| Keith Pavitt Editorial: Wiley Idioma: en Páginas: 464 Formato: tapa blanda.

Seller Inventory # Happ-2026-03-02-a23fe390

Bibliographic Details

• Title: Managing Innovation
• Publisher: Wiley
• Publication Date: 2001
• Language: English
• ISBN 10: 0471496154
• ISBN 13: 9780471496151
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.

About the Author

JOE TIDD is Professor of Technology and Innovation Management at Science and Technology Policy Research (SPRU) University of Science

JOHN BESSANT is Professor of Technology Management at the Centre for Research in Innovation Management (CENTRIM) at Brighton Business School, University of Brighton

KEITH PAVITT is RM Phillips Professsor of Science and Technology Policy Studies at the Science and Technology Policy Research (SPRU), University of Sussex.