Managing Innovation

Keith Pavitt, Joe Tidd, John Bessant, Joseph Tidd

ISBN 10: 111836063X / ISBN 13: 9781118360637

Published by Wiley, 2013

About this Item

: Este libro aborda la gestión de la innovación integrando los cambios tecnológicos, de mercado y organizacionales. Explora cómo las empresas pueden adaptarse y prosperar en un entorno dinámico, gestionando eficazmente la innovación en todos los niveles. Se centra en la integración de los aspectos tecnológicos, de mercado y organizativos para lograr una gestión de la innovación exitosa. EAN: 9781118360637 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Managing Innovation Autor: Keith Pavitt| Joe Tidd| John Bessant| Joseph Tidd Editorial: Wiley Idioma: en Páginas: 680 Formato: tapa blanda.

Seller Inventory # Happ-2026-08-17-3c43762e

Bibliographic Details

• Title: Managing Innovation
• Publisher: Wiley
• Publication Date: 2013
• Language: English
• ISBN 10: 111836063X
• ISBN 13: 9781118360637
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: Aceptable

About this title

Synopsis

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.

Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students.

Features:

• The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation
• The Innovation Portal www.innovation-portal.info  is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos
  
• The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

About the Author

Joe Tidd is Professor of technology and information management at SPRU (Science and Technology Policy Research) and visiting Professor at University College London, Cass Business School, Copenhagen Business School, and Rotterdam School of Management. Dr Tidd was previously Head of the Management of Innovation Specialisation and Director of the Executive MBA Programme at Imperial College.

John Bessant holds the Chair in Innovation and Entrepreneurship at Exeter University where he is also Research Director. In 2003, he was awarded a Fellowship with the Advanced Institute for Management Research and was also elected a Fellow of the British Academy of Management. He served on the Business and Management Panel of both the 2001 and 2008 Research Assessment Exercises. He has acted as advisor to various national governments and to international bodies including the United Nations, The World Bank and the OECD.