Title: Managing Intellectual Property: Innovation 01.10 [Paperback] Fitzsimmons, Chris
Publisher: Capstone
Publication Date: 2002
Language: English
ISBN 10: 1841123137
ISBN 13: 9781841123134
Binding: Soft cover
Condition: New

About this title

Synopsis

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

About the Author

CHRIS FITZSIMMONS is the Investment Director for far blue, one of Europe's leading IP creation and commercialisation companies where he is involved in the exploitation of Intellectual Property.

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