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Managing Intellectual Property : The Strategic Imperative

Vinod V.Sople

ISBN 10: 8120341260 / ISBN 13: 9788120341265
Published by PHI Learning
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Contents Preface  Part I Intellectual Property--A Strategic Tool 1 Intellectual Property ystem 2 IP Rights and Marketing Regulations  3 IP Management Framework  4 IP Audits  Part II Intellectual Property IP--Legal Protection 5 Intellectual Property Rights IPRs  6 Patents  7 Trademarks  8 Copyrights  9 Trade Secrets  10 Industrial Designs  11 Geographical Indications  12 Semiconductor Integrated Circuit Layout Design  13 The Protection of Plant Varieties and Farmers? Rights  14 Biodiversity and Traditional Knowledge  15 IPRs in Cyber Space  16 IPRs in Pharma Sector  Part III Intellectual Property Exploitation And Risk Coverage 17 IPR Protection in Fashion Industry 18 Intellectual Property Licencing  19 Intellectual Property Insurance 20 Securitisation of Intellectual Property  Annexures  1 Patent Classification Schemes 2 International Schedule of Classes of Goods and Services for Trademarks 3 Locarno Classification of Goods for Industrial Designs 4 Information Sources on Intellectual Property Rights Glossary Company Index Subject Index   "Managing Intellectual Property The Strategic Imperative 2nd Edition presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry This second edition of book provides a strategic framework for IP management leading to competitive advantage for a business enterprise Besides explaining the conceptual framework and practices of IP management the book discusses IP as a strategic tool its commercial exploitation and strategies for the risk management of IP The book is primarily intended as a text for postgraduate students of manage-ment students of engineering and those who are pursuing certificate post graduate diploma or degree courses in IPR The present edition should also prove valuable for professionals and corporate decision makers New to this Edition Two new chapters on IP Rights and Market Regulations and IPR Protection in Fashion Industry Each chapter is added with Learning Objectives Review Questions at the end of each chapter" 388 pp. Bookseller Inventory # 85967

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Title: Managing Intellectual Property : The ...

Publisher: PHI Learning

Edition: Second Edition

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