Managing Interactive Media (Paperback)

Andy Finney

ISBN 10: 0321436938 / ISBN 13: 9780321436931

Published by Pearson Education (US), New Jersey, 2007

About this Item

Paperback. This edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing. A guide to managing interactive projects. It contains chapters which begin with Industry Insights to provide a real business context. It provides guidelines for managing effective digital media projects. It places emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780321436931

Bibliographic Details

• Title: Managing Interactive Media (Paperback)
• Publisher: Pearson Education (US), New Jersey
• Publication Date: 2007
• Language: English
• ISBN 10: 0321436938
• ISBN 13: 9780321436931
• Binding: Paperback
• Edition: 4th Edition
• Condition: new

About this title

Synopsis

This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

From the Back Cover

 

Managing Interactive Media

Project Management for Web and Digital Media

 

4^th Edition

 

Elaine England and Andy Finney

 

The latest edition of this definitive guide to managing interactive projects (formerly known as Managing Multimedia) has been completely rewritten in a single volume to provide a ‘one stop’ resource for students and practitioners alike.

 

Highlights of the 4^th Edition include

 

Ø      Each chapter begins with Industry Insights to provide a real business context;

Ø      ‘Top Tips’ provide you with guidelines for managing effective digital media projects;

Ø      An increased emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly.

 

Check out the Companion Website for a rich collection of resources for students, instructors and practitioners, including PowerPoint slides, audio and text interviews with key industry players, and links to other resources.

 

About the Authors

 

Elaine England and Andy Finney are well-established consultants and practitioners in interactive media. They have extensive experience of projects in a range of sectors including online media, retail, e-learning, government and research. They are also known internationally for their training on interactive media project management and related topics. Through this training they have developed skills for a new generation of interactive media project managers throughout the industry.