Managing Marketing Information (RLE Marketing)
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 28 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
US$ 292.75
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pp. 242.
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- Title
- Managing Marketing Information (RLE Marketing)
- Author
- Evans Martin Piercy Nigel
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138793140
- ISBN 13
- 9781138793149
- Series
- Book 28 of 28: Routledge Library Editions: Marketing
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Biblios
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