Title: Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2015
Language: English
ISBN 10: 1138980315
ISBN 13: 9781138980310
Binding: Soft cover
Condition: New

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Synopsis

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Multivolume collection by leading authors in the field

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