Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)
Language: English
Published by Routledge 2015-11-26, 2015
Series: Book 28 of 28 - Routledge Library Editions: Marketing
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Condition: New
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- Title
- Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)
- Author
- Nigel Piercy, Martin Evans
- Publisher
- Routledge 2015-11-26
- Publication year
- 2015
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1138980315
- ISBN 13
- 9781138980310
- Series
- Book 28 of 28: Routledge Library Editions: Marketing
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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