Managing Markets and Customers: Revised Edition (Management Extra)

Elearn

ISBN 10: 0080557392 / ISBN 13: 9780080557397

Published by Routledge 2009-01-09, 2009

About this Item

Seller Inventory # 6666-IUK-9780080557397

Bibliographic Details

• Title: Managing Markets and Customers: Revised Edition (Management Extra)
• Publisher: Routledge 2009-01-09
• Publication Date: 2009
• Language: English
• ISBN 10: 0080557392
• ISBN 13: 9780080557397
• Binding: Paperback
• Condition: New

About this title

Synopsis

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

About the Author

By Elearn, Elearn training company