Managing Markets and Customers: Revised Edition (Management Extra)
Elearn
Sold by Lucky's Textbooks, Dallas, TX, U.S.A.
AbeBooks Seller since July 22, 2022
New - Soft cover
Condition: New
Quantity: Over 20 available
Add to basketSold by Lucky's Textbooks, Dallas, TX, U.S.A.
AbeBooks Seller since July 22, 2022
Condition: New
Quantity: Over 20 available
Add to basketMore and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
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