Series: Management Extra. Num Pages: 132 pages, Illustrations (some col.). BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 296 x 213 x 8. Weight in Grams: 504. . 2008. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Managing Markets and Customers: Revised Edition (Management Extra)
Publisher: Routledge
Publication Date: 2009
Language: English
ISBN 10: 0080557392
ISBN 13: 9780080557397
Binding: Soft cover
Condition: New

About this title

Synopsis

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

About the Author

By Elearn, Elearn training company

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