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Bibliographic Details

Title: Managing Media Companies: Harnessing Creative Value
Publisher: Wiley
Publication Date: 2005
Language: English
ISBN 10: 0470015632
ISBN 13: 9780470015636
Binding: Softcover
Condition: Tr�s bon

About this title

Synopsis

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .

About the Author

The authors, Annet Aris, adjunct professor of strategy at INSEAD, Fontainebleau, and a former partner at McKinsey & Company, Inc., and Jacques Bughin, a partner at McKinsey & Company, Inc., Belgium, and academic Fellow at the Free University of Brussels (ULB) and the Katholieke Universiteit Leuven (KUL), both draw on a long and broad experience of working in the media industry.

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English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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