Managing Media Companies: Harnessing Creative Value. This item is unavailable.
6 ratings by Goodreads
Language: English
Published by Wiley, 2005
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
5-star seller
AbeBooks seller since March 16, 2007
Unavailable
Softcover
Condition: Used - Fair
US$ 8.25
Item description from seller
A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Seller Inventory # GOR014496634
- Title
- Managing Media Companies: Harnessing Creative Value
- Author
- Jacques Bughin
- Publisher
- Wiley
- Publication year
- 2005
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470015632
- ISBN 13
- 9780470015636
- Item weight
- 939 grams
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .
"Synopsis" may belong to another edition of this title.
About the Author
The authors, Annet Aris, adjunct professor of strategy at INSEAD, Fontainebleau, and a former partner at McKinsey & Company, Inc., and Jacques Bughin, a partner at McKinsey & Company, Inc., Belgium, and academic Fellow at the Free University of Brussels (ULB) and the Katholieke Universiteit Leuven (KUL), both draw on a long and broad experience of working in the media industry.
"About the title" may belong to another edition of this title.